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Many companies have long made the commitment to be ethically responsible to their consumers, which in part explains their financial success. Some companies, like Aveda, and CampusBooks.com, are taking it one step further by pledging to be responsible to the environment as well as society by educating consumers and aiding them in making socially- and environmentally- responsible purchases. As part of its 2007 holiday collection, Aveda is introducing makeup gift sets in boxes wrapped in lokta paper. This type of paper is specially crafted for Aveda through its partnership with Nepalese women whose communities and families benefit from the income generated from the sustainable business.

Like Aveda, CampusBooks.com believes in holding ourselves responsible to more than just our direct customers.  we are responsible for trying to better their communities too. CampusBooks.com has just teamed up with Better World Books to aid in promoting literacy worldwide through the use of used books and textbooks. Now, when a seller looks up their book on CampusBooks.com and sees an unsatisfactory buyback price for his/her used textbook, he/she can donate it to Better World Books, which will either give the book directly to the communities that need it, or sell it to fund literacy programs and initiatives locally, nationally and worldwide. Donating books benefits communities in two ways: 1) books are given directly to communities who need them, and 2) unwanted books are recycled instead of being tossed away and ending up in a landfill. The only conditions for books to be accepted for donation are that they are in good enough shape to be used again and that they have a publishing date after 2001. CampusBooks.com and Better World Books will even pay for users to ship their books for donation, so donors don’t have to pay any money out-of-pocket! For more information on how to donate, please go to http://www.campusbooks.com/bookdonation.php.

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